Getting Started With Your Social Presence (And Why Your Business Needs It)

Trust is funny. We get recommendations from our loved ones and colleagues all the time: new restaurants to try, stores to shop at, nail salons, hair salons, landscapers to use.

If you're being honest with yourself, do you take that recommendation and hire the business without searching them up online? I would guess no. I don't either. I trust my friend and colleague, but there's still some part of me telling me to do a Google search, an Instagram search, and check out their Facebook page.

Why is that? I'll tell you my opinion, and maybe you'll agree with me. The recommendation is welcome because my friend had a great personal experience, but I need to see this business's track record. I want to read reviews from other customers. I want to see how they present themselves online. This adds credibility and TRUST.

Whether we like it or not, our customers ARE looking us up online. How do you show up?

WHICH BUSINESS WOULD YOU CHOOSE?

• Business A
• Business B